The theme of "low-key luxury", "Diamantani" Women's 2009 autumn and winter new products have been incorporated into a better humanistic color, "Dia'dayani" hope to break through the constraints of the design language, release sensitive emotions of urban women, for them Create a state of relaxation and relaxation. Three series of interpretation of "low-key luxury" "Dia da Ni" design director Brucr xiao said that when the negative emotions caused by the economic crisis in the global spread, "Diandani" as always, concerned about urban women. This quarter, "Di Yadi Ni" through the environment of the workplace women in the state, the color of the mind and advocates of an in-depth analysis, from the neutral, intellectual, Europeanization of three different life level interpretation of the "Diandani" women's "low-key luxury "Thematic Implications - Stressful Minds, Relaxed State, Simple Sensitiveness and Emotions to Unique Women. "Handsome neutral", with small suits, motorcycle clothes, breeches, pencil pants with representatives, hat, boots decoration, the women's eternal romance topics; material material, elegant and neutral, thick strong Contrast with the tactics, reflecting the just outside the modern women's femininity. Complex and impetuous urban fashion circles, "Diamantani" low-key luxury highlights the elegant personality is not assertive, which is "Dia'dayani" has always insisted on using Western-style design shaping the eastern temperament. Concise, noisy Western popular elements, combined with subtle, restrained oriental culture, so that living in the city of "Di girl" calmly cope with various occasions, advance and retreat freely. The uniqueness of "Dia'dani" is not the glance of glance but the persistence of the spirit of a beautiful dream as always. This spirit has given it a profound accumulation of life, from the deep perception of life refined art, more of a true humanistic care. "Diyani", in the physical city desert, and strive to cultivate the "true, good, beautiful" cultural genes. 2009 "Diahandi" profound knowledge, to enter the brand upgrade stage, the new brand VI image, the new store image, new channel development, new advertising promotion, enhance the overall competitiveness of the brand in the next one or two years to enter First-line high-end women's brand ranks, become a unique appeal of the women's brand.