[China Gift Network News] What is the need for public relations, simply speaking, it is the need to ask for gifts or business contacts. Asking people to do things is not just a verbal talk, but also to take action, so gift giving has become an indispensable link. Han Xinwei: "The clothes of the people in the clothes are worried about people." It means that since they wear other people's clothes, they must solve the difficulties of others. To explain in modern words is to accept gifts from others and to do things for others. But think about it, if you want to ask people to do things, you must first learn to give gifts to others.
If the gift is sent well and the method is right, others will naturally help themselves to “resolve difficultiesâ€; if not, others will reject their gifts. Therefore, to ask people to do things, gifts must be mastered. Sometimes giving gifts is not a temporary cramm, if you only give gifts when you need someone else's help, and usually do not send them during the holidays, often you can't do anything. Especially when you are in the field, you can't give gifts because you have a long way to go. Sometimes, giving gifts in the field is not necessarily a good thing. When you have difficulty and need help from others, it is not very embarrassing to be asked to go out and ask for help. In the field, you don't have to personally come out and entrust others to help yourself. If you accept it, you will naturally be happy. If you don't accept it, you can avoid unnecessary embarrassment. This is a way to give gifts, not by yourself, but sometimes to achieve the effect of personal delivery.
Gifts should be tactical. Gifts are a lubricant that maintains relationships with companies, partners, and customers, and is equivalent to a public relations tool. Gifts with the need for public relations are very clear in their purpose and pertinence. And the rate of return achieved may be within expectations and may exceed expectations. Therefore, the annual cost of a gift for a company often occupies a considerable proportion of the public relations budget for the year. As a public relations need, gift giving is necessary. In many companies, there is a special public relations department responsible for the identity, status, birthday, hobbies and other important tasks of the company. During the holidays or other suitable days, we will select the right gifts to consolidate and develop our network of relationships and establish and improve our business status.
Sometimes, even if you are not in the local area, you must ensure that the gift can be delivered to the person's hand. This is a public relations need. In modern business contacts, ritual and profit are linked together, and it is beneficial to be polite first. But the most troublesome thing to give gifts is that the other party is unwilling to accept or be rejected. It is a very embarrassing thing. Therefore, as a public relations need, we must choose the right time to give gifts. Sometimes in order to reduce the embarrassment of both parties, you can ask the courier company to send it. However, it is worth noting that courier companies tend to pack gifts very simply, so before you send them, you must first package the gift bags with a card so that the other party knows who the person is.
Gifts play a very important role in today's business interactions. According to statistics, the United States presents more than 100 million gifts each year in public relations needs, with a total amount of 4 billion US dollars. Moreover, the research pointed out that the secret of Japan's successful entry into the US market is small gifts. It can be seen that gifts play an irreplaceable role in people's interpersonal interactions. Gift giving is a means of maintaining relationships between the company and the customer. Therefore, gifts cannot be blinded or interrupted. To make others understand that giving gifts is a kind of feeling, not a simple gift. And as a public relations need, you must know some gift-giving strategies in order to send gifts out.
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