Underwear is not just a sale, it is an art, an attitude, a way of life, which leads the development of the aesthetic direction of society as a whole. Because of this feature of underwear, so underwear and art and culture are very close to the commodity. Love, Triumph, Princess Sissi , Manni Fen increasingly concerned about the combination of fashion and art, and therefore by the women's favorite.
State underwear brands come today to think about how to go international road, and the only way leading to this path is culture. This is the voice that many international brands have conveyed to us after entering the Chinese market: Culture is an essential element in shaping international brands. The underwear as a practical art is also inextricably linked with the arts, many underwear brands in the brand to create the stage will be the accumulation of art and culture as a compulsory brand.
If you want to find out the gap between China's underwear industry and the international advanced brands, then found that cultural heritage is a very important aspect. International brands in the arts and culture and underwear products integration is so traceless, it is precisely because of their own emphasis on culture and the arts. Famous brands such as Louis Vuitton and Chanel continue to cooperate with the artists in the process of development because they clearly recognize that if these brands have no culture and no art, there can be no long-term existence because of their artistic content , Was able to spread and sought after by consumers. Maintaining close ties with culture and art is also an important reason for the rich connotation of these brands, which is what Chinese brands need to learn.
Chinese underwear brand managers also pay more and more attention to the relationship between culture, art and underwear. Man knot underwear Co., Ltd. Wu general manager, said: "Underwear is the design of the show, is between business and art. Do any one brand, should be from the brand creators or designers, the specific aesthetic Or taste to the extreme, so as to be a good brand.
China's underwear brand should see that the future of commerce and art should be unbounded, the artist's creative talent combined with business, the brand will bring tremendous energy and wealth.
Coat and underwear with the art
1. Cup cover seamless underwear its cup cover the overall shape, \ There is no stitching stitching, the most rule coat or skirt thin, there will be no embarrassment to reveal the shape of the underwear structure.
2. Shoulder strap outside the underwear, the most suitable to wear a larger collar open collar, tie will not be exposed at the collar. The adduce effect of the bra to focus on breast milk, neckline can be displayed in the charming cleavage.
3. Strapless underwear can be exposed to the shoulders of the evening dress, and dress skirt together, can be described as deadly temptation.
4. Wear translucent underwear in the transparent dress, preferably the whole body translucent underwear, can not be up and down the two sections, the structure is very clear bra and underwear, so that underwear in transparent dress without trace.
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