Summit Forum to build a win-win cooperation platform Chairman Shu Lang Analysis of the new pattern of brand and shopping malls of the two-way choice

July 11, Chinese clothing and commercial channels Cooperation and Development Forum (shopping center • department stores) held in Shenzhen during the Fashion Fair, the industry veteran, domestic first-class shopping malls leaders, well-known media people at the forum "personal experience", Choulan Mr. Wu Jianmin, chairman of the board, was invited to attend the forum to deliver a wonderful speech on the bidirectional selection of brands and shopping malls under the new pattern.

舒朗-showlong

Wu Jianmin, chairman of improvisation speech

Since 2008, with the gradual slowdown of China's economy, the impact on the textile and clothing industry is mainly reflected in the sluggish external demand and sluggish domestic demand. With the rise in costs such as domestic raw materials and labor, which have led to declines in profit margins, In recent years, a large number of international fashion brands have poured into our country. After many years of layout and promotion, they have swept the market of domestic first-tier cities and increased their market penetration and infiltration into the second and third tier cities in our country. The competitive pressures of international brands are also gradually increased, the plight of internal and external problems will affect or even hinder the development and expansion of China's own brand of apparel.

In such a special historical period, domestic clothing and business channels how to deal with? This is precisely the significance of the Summit on the Cooperation and Development of Chinese Clothing and Commercial Channels under the theme of "a new decade and a new future." This forum, taking the exchange of department stores and apparel industry as a starting point, focuses on hot issues of common concern in shopping malls and brands and seeks for ways of innovation and development and launches new thinking on the harmonious and win-win development in the future so as to achieve a good department store and brand interactive.

高峰论坛,搭建合作共赢平台 舒朗董事长解析新格局下品牌与商场的双向选择之道

Wu Jianmin, chairman of improvisation speech

In response to the two-way selection of garment enterprises and shopping centers that are commonly noticed by everyone, Wu Jianmin spoke with more than ten years of business experience and management experience. In his opinion, this choice has been accompanied by the existence of both sides, the key lies in the process of development of apparel enterprises must find its own position, adhere to their own direction, and from the market positioning, terminal selection and other aspects of the key to two-way choice of interpretation . He believes that a real large number of brands concentrated in the pyramid's waist, which also means that the mid-range brand represents the mainstream market, the direction and future, the real high-end brands and low-end brands only a handful of clothing brands in the world and the mall In the aspect, the middle-end brand is the specific model that distinguishes it from other countries. Only the mid-end brand can bring constantly updated corporate image and brand image to this country and the market. Only by constantly updating and eliminating the whole business environment To be colorful, full of vitality. Speaking about the more popular online and offline issues nowadays, Wu Jianmin once again emphasized the point of view that physical stores can not be replaced by e-commerce. He pointed out that the future development trend in the Chinese market must be closely integrated with online and offline needs , This combination is based on product quality standards, tax policy norms and so on based on the physical store and e-commerce platforms complement each other, resource sharing, in order to facilitate the healthy and orderly development of China's manufacturing and manufacturing industries.

The Forum on Cooperation and Development of Apparel and Commercial Channels in China provides an important platform for apparel enterprises and representatives of department stores and apparel retailers to conduct dialogues and exchanges and conducts constructive analysis and discussion on hot and difficult issues in the industry. The development of the domestic apparel industry has an important guiding significance. Taking advantage of the opportunities brought by the important strategic opportunities, China's apparel industry will usher in a new decade and a new future through business innovation.

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