August 31 TA (August Weiyang) D2C e-commerce website project launching ceremony held in Hangzhou, the event organizer is Hangzhou Zhenghe Cultural and Creative Co., Ltd., the event launched the e-commerce website D2C new platform for the theme, In order to promote cutting-edge designers for the purpose of domestic, breaking the custom of luxury in the past to make it popular for the mission, by the industry and the media have great concern. After the launching ceremony, the new autumn and winter fashion shows and on-site costume design of franchisees detonated the audience.
August Wei Yang's past life
August is not the central brand of well-known women's brand in New York TA TA. TA is the abbreviation of The Augest, Yu Yi prosperous, the perfect August. The brand founder to sub-naming the brand, Yuyi brand consistent pursuit of perfect quality, as well as the future success of brilliant expectations. TA came to China in 2010, under the slightest infiltration of Chinese culture, TA has the Chinese name of August Weiyang, Weiyang is not the end of the meaning, the unfinished August, the linguistic attainments more prolonged extension of the TA brand The moral.
Create a precedent for D2C e-commerce website
With C2C, B2C two modes of e-commerce website popular in the network today, to learn C2C (customer off), B2C (Business to customer) e-commerce platform to make up for product design and life of the lack of separation and lack of practicality , A new concept that designers face directly to end consumers' D2C e-commerce sites.
The first domestic new cutting-edge division of the new vertical marketing model
In this era of prominent personalities, when Zhuangxun become an inevitable thing, based on personal external characteristics and inner quality of tailored tailor-made clothing has become a trend. In the fashion industry is the definition of "luxury" synonymous with clothing chiefs from the Chinese clothing, moving from hundreds of thousands to millions, the huge spending to customize the private enjoyment of individual. Today, more and more cutting-edge designers to break through the previous practice direction, to join the ranks of custom. The fierce market competition broke the high price bottleneck, making the custom of civilians more and more fierce.
According to Wei Xiaowu August CEO Zhu Xiaoliang introduced in August Wei Yang learn from the design concept of buy network, the target population will have precise needs gathered in the D2C platform. By a designer facing a number of customers to design a set of small, small batch production, and sale in a small area, which derived from the apparel design and processing costs of apportionment, which caters to the current parity of customers buying personality Dress needs.
Cross-border cooperation in the design of a diversified clothing store
Cross-border designer clothing in the early age is not uncommon.
However, the new web-based interactive platform provided by August Weiyang has opened up more exchanges and cooperation opportunities for those professionals who are engaged in the art field. You do not have to be surprised when the artistic beauty of pottery is presented on August's clothes.
Whether OL Fan or casual school, wild female or small fresh, or Mori girl and mix and match influx of people, August Weiyang meet their requirements for different styles of clothing.
Cross-border cooperation with the trend of women's wear plus demand differences, prompting August Wei formed a concept of a diversified design clothing store.
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