From December 14 to December 17, ABC Children's Wear, the leading brand of children's products in China, held the 2014 Product Order Fair in the Prince Hotel of Quanzhou. More than 1,000 dealers and guests from all over China came together to draw a blueprint for ABC's brand development. It is reported that this ABC children's clothing release noble, life, fashion, outdoor, children and other five series, designers draw inspiration from the Nordic arts and culture, strengthen the brand design Nordic-style aesthetic impression. Among them, noble series, series of life, outdoor series represents the Nordic simple and comfortable lifestyle, fashion series, children's series will be the continuation of the original style of ABC children's clothing to meet the diverse needs of children. ABC children's wear into the "A + excellent product, love at the details of" product design concept, the brand's love to children to the details of the big fall, is committed to creating noble and inexpensive personality children's clothing. ABC Children's Wear 2014 Autumn Product Order Meeting Held Grandly With the official announcement of the policy of "second child alone," some authorities predict that at least 7.5 million newborns will be added to the policy in the next five years and that hundreds of billions will be added each year. As the largest piece of baby pregnancy market, a piece of cake - children's clothing industry in recent years has maintained more than 30% growth rate, it is foreseeable that the introduction of this major positive good for the domestic children's clothing industry once again inject new The development of power, the next 5 years, children's products industry will be higher growth momentum into the rapid development stage. At the same time, the industry pointed out: children's products industry has entered a period of rapid development of the survival of the fittest, the key to brand competition more than precision marketing, but also "quick response" and "speed of development," who quickly grasp the market Dynamic, rapid response, who is likely to be a step ahead to win the winning opportunities. At the meeting, Mr. Zhou Jianyong, president of ABC, said: In the face of the ever-changing competitive environment, ABC will make further study in 2014 and draw lessons from the mature terminal operation mode in Europe and the United States to further deepen the terminal, optimize the channel and improve the efficiency of single-store operation. R & D, production, logistics, sales and other four aspects, the establishment of rapid reaction mechanism of the supply chain leading processes, improve the system's product array. In addition, ABC will also continue the brand's "double-sided adhesive" strategy, bringing together more authoritative platforms and quality resources for all-round integrated marketing to further enhance the popularity and reputation of ABC children's wear. From the channels, products, brands and other aspects of the "quick strategy" to enhance planning and deployment, opened the pace of speeding up for the brand in the industry to develop "fast time" to win a favorable opportunity.
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