Curved Road to grab a bit and then break through to create a leading brand of fashion cashmere

"Colorful Cashmere", "King's Endorsement Strategy", "Chinese Cashmere Night", "Star Designer Strategy"... Mi Huang Cashmere is a forward-looking and innovative brand in the cashmere industry with a breakthrough in color and design. Through the implementation of a series of brand strategies, Mi Huangxi was listed as the leading brand in fashion cashmere products, and in the 2013 downturn, the first three camps won the second runner-up in the country's similar commodity market.

In 2013 , due to the dual impact of macroeconomic and climatic anomalies, the cashmere industry's market environment was unprecedentedly severe. Many brands' sales performance was unsatisfactory, while Mihuang cashmere rose against the trend and won the second-largest share of the country's similar commodity market share, with Mi Huang leading the fashion industry. The status and proportion of cashmere in the cashmere market continue to increase the attention of the industry. Under this background, the Mihuang Cashmere 2014 brand strategy summit and the new autumn and winter product ordering conference were held on May 27th.

The theme of the conference was "New Thinking, Breakthrough in the Heart, and Winning the Future". Mr. Wu Jinhai, chairman of Mihuang Cashmere, pointed out that the "new thinking", that is, Miaohuang Cashmere follows the trend of the times and does not rest on its laurels, actively exploring new ways of brand development; "Break through the heart" is ready, positively facing difficulties without fear; "Winning the Future" shows the determination and confidence of Mihuang Cashmere on the market and the industry. Regardless of market changes, Mi Huang's belief has always been the same. In his speech, Chairman Wu also made deep sharing with distributors about the marketing and brand strategy of Mihuang Cashmere 2014, the fine management of VIP customers, media operations, and the improvement of traditional channel efficiency.

Miao Wang, Deputy General Manager of Miao Wang, made a special report on the development of the cashmere industry in 2013, the marketing summary of Mihuang, the development trend of cashmere in 2014, and the marketing strategy of Mihuang Brand. A detailed analysis of the market operations in 2013 was conducted to analyze the development status of the Mihuang brand in 2013 from the aspects of the shaping of a professional team, the improvement of the terminal image, the maintenance of VIP customers, the brand promotion strategy, and the application of marketing techniques, and deployed 2014. Mi Huang brand's operation plan and development strategy. New thinking, new strategies, and new initiatives have won enthusiastic applause from the agents at the meeting. Everyone has confidence in “winning the future”.

Connecting in depth with international fashion, design force

Mi Huang invited Italian Italian international top fashion designer Mr. Sergio Negro to serve as design consultant and signing contract. Mr. Negro served ZEGNA, CERRUTI 1881 and other international top brands. His joining will further enrich the design strength of Mihuang. “As a well-known Chinese cashmere brand, Mihuang has a very mature production technology and design capability. It has always led the fashion of Chinese cashmere and is very honored to be able to join Mihuang. We will continue to work hard to provide consumers with more excellent cashmere clothing.” Negro said at the signing ceremony.

It is reported that in the future, the Mi Huang will successively bring in internationally renowned designers to join in, creating a brand new international top service team and gradually entering the world's top fashion circle.

Mr. Wu Jinhai, chairman of Mihuang Cashmere, and Mr. Negro Sergio signed on site

Create " elegant symbols " and upgrade brand strategy

In this conference, Mi Huang Cashmere teamed up with Mr. Lu Xiaobing, one of China's top ten planners, to publish the “Mihuang Cashmere Brand Strategy Development Report”, which provided an in-depth analysis of the current achievements and future development bottlenecks of Mihuang Cashmere, and proposed to build Mihuang Cashmere. The new strategic thinking of "elegant symbols" follows the core of Mi Huang's "implicit luxury" brand and deepens the brand positioning and brand attributes of Mihuang's "Fashion Cashmere."

In the perspective of continuing strategy slashing and Mi Qiang's high level vision, Mi Huang won the annual second-ranked industry share with a strong breakthrough from the “curve passing” strategy. "The new thinking, heart break, win the future" new strategic thinking, rice Wong will always be to serve the market, service channels, services, consumer service concept, one mind and work together to deepen the brand, will be playing for the brand MiHuang The real “elegant symbol” will be a more dazzling Mi Huang, and a more extravagant and elegant Mi Huang will be displayed to the vast number of consumers. It is worth watching.