Jinyuan Official Mall has been on the line for more than three months. The user registration has exceeded 100,000 yuan.

With the rapid development of the Internet and mobile Internet, the development and construction of the brand's official mall is bound to become even more important in this process of development. It can be said that it is the only way for future corporate e-commerce. In other words, whether or not a self-built brand official mall can be constructed and operated will determine the right of the future apparel brand to speak in the industry.

In meeting today's consumer diversification and multi-scene shopping methods, as the leading brand in China's professional women's wear market, the Jinyuan brand has been actively exploring omni-channel retailing as the main theme of the layout in the Chinese market and entities under the development line. At the same time, we actively explored the online e-commerce business, conducted parallel operations and coordinated operations, and actively led and brought about changes in the industry.

It is reported that Jinyuan Official Mall () was officially launched on March 1, 2014. It is an O2O (online and offline integration) shopping platform created by Jinyuan (International) Clothing Co., Ltd. for consumers, and is committed to becoming the largest in China. Professional lady sales platform. Judging from its website, the overall layout of the page is concise, product content is rich, the shopping process is convenient, shopping security is guaranteed, and various payment methods such as Alipay, TenPay and online banking payment are supported, which undoubtedly provide consumers with diversified choices.

As a new generation of clothing O2O website, Jinyuan official mall combines e-commerce operation experience of many third-party platforms, relying on its own powerful clothing resources, industry information and senior network operation team, through the modern e-commerce model and traditional retail industry. The integration of innovation emphasizes the seamless connection between online and offline, focusing on the user's shopping experience. Since its official launch, it has shown a strong momentum of development. It has been on the line for more than three months. The number of PC-side, WAP, and APP users registered at Jinyuan Mall has exceeded 100,000.