The dish of jewellery is the practitioner of the jewellery culture

When talking about dishes and jewellery, most people will always think of gold in the first place. The golden signboard of "China's first gold" has become the label of the company. However, this is just one side of a variety of dishes: it not only insists on innovation in jewelry design, but also launches thousands of gold "Yi Guang Nian" ring, platinum "love" couple ring, diamond forever imprint "Clover" series new products It also launched a series of jewelry culture promotion projects, such as the Coral Culture Center, Amber Culture Promotion, and Pearl Promotion Month, to bring a cultural feast to the Beijing consumers. Being a jewelry consultant for everyone and being a practitioner of the jewellery culture has become the new mission of Caibai Jewelry.

New ideas for traditional stores

Into the Beijing cuisine hundred, you can find a lot of exclusive new products in line with the international fashion trend: such as platinum "love" couple ring, diamond forever imprint "Lucky Grass" series. Cooperation with international authoritative promotion organizations such as the International Platinum Association and the International Colored Gemstone Association enables the company to bring the latest international jewelry trends to customers.

In addition, adhering to the current trend of elements into traditional jewelry design is also a major feature of the dish, such as the use of advanced high-end wire drawing process to create a thousand gold "Yi Guangnian" ring, in full use of the characteristics of gold flexibility, but also through the jewelry The special shape symbolizes the longevity of love; the diamond cuts are used to make the diamond ornaments, so that each diamond has 66 facets, which emits a more brilliant light.

The company also continues to innovate in its business and launch new investment products – deposits and wealth cards. The minimum deposit is accumulated from 1 gram of gold. It is like a gold passbook with zero deposits. After accumulating a certain amount, it can be repurchased or converted into gold bars or jewelry, which makes it easy for young people who are ashamed. Gold investment dreams. The wealth card is equivalent to the physical gold bar, which converts the physical gold that is not light into a convenient card, which not only reduces the space occupied by gold but also improves the security.

From jewellery products to production techniques, from physical jewellery to investment in new products, innovations have made it possible for Caibai Company to create its own new world.

Jeweler culture communicator

In April of this year, the Caibai Coral Culture Center officially debuted. What is different is that the Caibai Coral Culture Center not only sells coral products, but also shoulders the function of conveying coral culture, imparting coral identification knowledge and coral treasure appreciation to consumers. Speaking of the origin of the Cultural Center, the person in charge of the vegetable company said that the company should not only be a jewellery store that customers trust, but also a practitioner who will pass on the jewelry culture.

The Coral Culture Museum is just one example of the promotion of jewellery culture in Beijing cuisine for more than 100 years. There are many similar activities and special jewellery exhibitions. For example, in the promotion of amber culture, in order to let consumers truly feel the charm of amber, Caibai Company not only allows customers to deeply understand the whole process of amber mining, production and processing, but also allows customers to intuitively display the way through the original stone and jewelry. Consumers have expressed a lot of benefits in the process of amber being created from its ugly appearance: “As an ordinary citizen, I have never had the opportunity to understand the process of jewellery polishing. After watching this exhibition, I liked amber better!” The “itjewels” International Master Jewelry Art Exhibition is the first time that 30 pieces of internationally renowned design masters have been invited to China to let consumers feel the original Italian jewelry art feast.

The person in charge of the company said that the promotion of jewellery culture has become an indispensable part of the daily work of the company. For example, different theme jewellery promotion months are tailored for different months. For example, June Pearl Moon, the company has held a “see me hand”. The fastest-wearing pearl competition, through a variety of cultural and interesting cultural promotion activities, allows every shopper to learn about the profound culture of different jewelry.

Feel the charm of jewelry in the experience

The company has been adhering to the management of good faith for many years, and has established an excellent reputation in the hearts of consumers. However, in the highly competitive retail market, the company knows that it is necessary to continuously improve the shopping experience of customers to the store, and it is necessary to synchronize online and offline to guide customers to experience the charm of jewelry during the shopping process. The 6-18 event of Jingbai Mall Jingdong Mall is officially launched. The rich activities allow customers to enjoy real discounts while shopping conveniently. In the recent introduction of the amber culture, consumers can witness the gradual radiance of an ordinary and ordinary amber stone. In this process, the customer not only harvests the beloved goods, but also learns the relevant jewelry culture knowledge.

In addition to the jewellery culture through different types of jewellery products, even the details of a small woven DIY has become a carrier for the jewellery culture. The person in charge of the company said that after the customer purchases the transfer beads, the salesperson will work with the customer to personalize the transfer beads of different sizes and styles: from the choice of the color of the rope to the height of the customer, The temperament determines what kind of weaving method. In the end, a work that is satisfying and unique to customers is now available. At this point, the transfer beads that the customer holds in his hand are not a simple piece of jewelry, but a piece of work that has been bred by his own design, allowing the customer to enjoy the charm of participating in jewelry design and production.

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