SEVABLM, is synonymous with beautiful longing. SEVABLM ( Swarovski Brown ) - SEVA is derived from Sanskrit, meaning selfless love; BLM from English BLOOM, meaning beautiful bloom; SEVABLM implication for the beautiful bloom of love. She let us enjoy all kinds of occasions to enjoy the elegant show, at the fourteenth session of the Shenzhen Trade Fair, SEVABLM also 3D opening show will lead us to the Holy Land of Art - Italy, for us to open amazing Italian love to find journey of.
When Li Xiao, the chairman of Shenzhen AnJie Garments Co., Ltd. recalled that he set up the company on March 8, 2011, he was most impressed with the fact that when the company opened, the initial staff plus only three of his members passed More than three years of development, office area expanded from more than 1000 square meters to 2,200 square meters, the current radiation stores across the country have more than 200, SEVABLM is rapidly growing. SEVABLM as the dark horse in the Chinese clothing brand , has created God's general miracle.
Seeking successful thinking and methods
P: Could you share with us the secret of your success?
Li Xiao: The reason for the rapid expansion is the product differentiation, do not put yourself in too fierce battlefield, do not want to compete with other brands. Make our own characteristics, as well as marketing to make new strategies, we can make their own place in the blank market.
P: What are your characteristics and advantages?
Li Xiao: Our color saturation is very high, especially bright, which is less used women's brand. Lace is also our traditional exclusive elements, but we will have different patterns, with the end, flower pattern, making the lace has a different texture. In addition, our fabric resources directly with the European fabric suppliers, each year the introduction of the latest European color scheme, and the European international brands are synchronized. Although sometimes the colors will be more advanced to Chinese consumers, but after 75s and 80s, the concept of consumer groups is relatively new. We will also divide five yards to meet the different needs of consumer groups across China.
Find Italian fashion dreams
P: At this year's trade fair, SEVABLM will give us what surprise?
Li Xiao: We will have a new concept in the booth, pay attention to the sense of experience, to enhance interaction, to bring some new concepts to consumers. In addition, since our products this year are Italian style, the party opening ceremony evening party is like watching a drama called "Artistic Conception" and is divided into four chapters: 1. Venice, Italy; 2 Florence's gardens and famous paintings ; 3 modern city of the city of Dublin lines and lights; 4. Colosseum of Rome history and religion. This allows everyone to understand Italy's fashion and culture.
P: How do you understand fashion?
Li Xiao: Women have different ways of life: for example, they enjoy afternoon tea in the garden with their girlfriends, as well as nightlife and workplaces. We want to break the stereotyped commuting equipment. Fashion change, and women the same! Women are passionate about choosing oneself and choosing the only fashion that is most self-conscious. If you want to be irreplaceable, you must always be different. Touching a different self, life changes, this is the ultimate SEVABLM woman chasing fashion.
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