In 1933, Van Cleef & Arpels merged its own art and technology and invented the "hidden mosaic method." This method can closely align the gemstones with the gemstones without any metal seats or claws. The "hidden mosaic" gives the gem a completely different look that affects the entire fine jewellery industry.
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The “Couture Collection†changed the way jewelry is worn and also changed the way women appreciate jewelry. The Couture Collection is a collection of eight new ideas for jewelry design with a total value of more than $1 billion. The decorative details of the bow are naturally a key point for discussing high-end custom women's wear. This is a very classic design element in Van Cleef & Arpels. It is said that this is inspired by the simplicity of the French Queen Anne.
The "Broderie" series, with the pattern as the design main axis, echoes the finest embroidered embroidery method of the most essentials of the uniform, and incorporates the tradition of Van Cleef & Arpels' inspiration for nature, with diamonds and sapphire as the flower-shaped material. The crystal-clear green garnet (also known as the savory stone) is a leaf, sometimes containing sputum to be released, sometimes blooming, showing the vitality of the flower world.
The “Petillante†series, as literally presented, is a sparkling visual effect. It is a special feature of the combination of different cut diamonds; the diamonds are stitched together on the precious metal wire, and the inspiration comes from the woman's bra. Lace on the laces.
The “Boutonniere†(button) and “Zip†(zipper) series are more realistic in terms of clothing as the main axis of mind.
The “Envol†jewellery collection is a beautiful extension of the butterfly design, including rings and bracelets, with yellow K gold or white gold inlaid butterflies, capturing the delicate posture of the butterfly in the past and presenting it with innovative techniques.
The "Cosmos" collection is intricately set with white gold or yellow gold and sparkling round cut diamonds, presenting a lifelike elegance. Cosmos means cosmos, and its four petal shapes symbolize love, eternity, harmony and infinity. The tenacious cosmos and the agile butterfly are reinterpreted by Van Cleef & Arpels Van Cleef & Arpels in the world of jewels, giving the jewels an unparalleled vitality.
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The story of Van Cleef & Arpels begins with a romantic love story. In 1896, two young people facing immigrant families who were desperate for fate, one was the girl from the gem family, Estelle Albemarle, and the other was the son of the Amsterdam diamond dealer, Alfred Van Cleef. This legendary marriage has laid the foundation for a great brand.
In 1937, he designed the chest for the wedding of the Duke of Windsor, who did not love the beauty of the country. In 1939, he designed the crown and neck ornament for the Queen of Egypt, Queen Nazli, Princess Facia and many other members of the royal family. Earrings, bracelets, etc. In 1957, Prince Rainier of Monaco appointed Van Cleef & Arpels as the royal jewelry store. In 1978, Princess Grace, at the wedding of her daughter Princess Caroline, also wore a magnificent crown made by Van Cleef & Arpels. In 1930, Van Cleef & Arpels invented the treasures filled with feminine tenderness. This is the ancestor of modern cosmetic cases. I made a good idea of ​​"turning cloth into jewelry and jewelry into cloth".
In 2006, in order to pay tribute to the first Van Cleef & Arpels boutique opened at 22 Porton Square in Paris, the Van Cleef & Arpels- Tourbillon watch was released in 22 special editions worldwide.
“Jewelry is a woman's best friend!†Marilyn Monroe's classic line in The Gentleman's Favorite Blonde. Van Cleef & Arpels teamed up with the famous advertising agency Fred Farid Lambert (FFL) to create a fairy tale of this modern version of Alice in Wonderland. In January 2007, FFL began to carry out the planning work of advertising in an all-round way, and tried to bring a new and more popular image to this top French jewelry brand through new planning.
Since the beginning of the 20th century, the French celebrities have not only stayed at the Place Vermont, but the seaside scenery and holiday fashion have swept across the continent. Van Cleef & Arpels is aiming at the market trend, and from 1909 to 1935, boldly opened branches in several fashionable seaside resort hot spring resorts and hot spring resorts.
In 1939, Van Cleef & Arpels made one of the most crucial decisions in history. It set up an office in New York, on the other side of the Atlantic, and immediately entered No. 744, Fifth Street, New York. It remains unchanged today.
After the Second World War, Van Cleef & Arpels extended the territory of the Jewelry Kingdom to Japan in 1974. After the 1980s, Van Cleef & Arpels continued to enter several world famous cities, and successively in Hong Kong (1982), London (1983 and 1995), Seoul (1990), Moscow (1997), Port of Miami Port Cities such as (2000) and Chicago (2001) opened their own boutiques.
Van Cleef & Arpels has 33 boutiques in major cities around the world.
On October 21, 2006, Van Cleef & Arpels opened its first boutique in Beijing and officially entered the Chinese market.
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