During the summer clearance activities in the past two years, the reporter found that many merchant brands such as Nuochi Fashion, Shanghai No.1 Yaohan and Pacific Department Stores have gradually started to try their best to promote the theme of "Men's Day" and other festivals. Care for men's "emotional" brand, successfully cut into the men's consumer market promotion wars, not only effectively aroused the emotional resonance of customers, but also to taste the more substantial sales growth of sweetness. And then push the "Man's Day" marketing clearance season, Nuochqi fashion launched the "Men's Day" series of marketing activities by the industry wide publicity. This year is the second Nuokeqi held the theme of the event, not only online stores around the country and the flagship store Lynx Noci organized "Men's Day" large-scale promotional activities, but also online also launched online "Men's Day" topic discussion, Share a variety of interactive activities such as holiday quotes or photos. This year, Nochi not only held 'Man's Day' large-scale promotional activities online and across the country stores as well as Tmagnac's flagship store, but also launched an online 'Man's Day' discussion on the Internet to share holiday gossip and photos, etc. During the event, Knoch sent 83,000 specially tailored, caring men's mysterious holiday gifts, can be described as sincere and honest. "Ding Hui, chairman of Knoc, said. It is reported that during the "Men's Day" activities, sales of Nuoqi have been greatly improved. Many of my friends who received the holiday gifts said that the gift of Nochi was very attentive and practical. Such a surprise was very touching. For the "Man's Day" advocacy, Nuochi also extends from offline activities to online. The widespread promotion of the Wechsler official microblogging and major forum communities has aroused the concern and interaction of users. According to statistics, on the official Weibo micro-blog on the "Men's Day" post, has been a total of 60,000 times the retransmission of nearly 50,000 comments, launched its "Fashion Men's Day quick to share," "Men's Day" holiday Testimonials, photo sharing activities also have more than 1 million people to participate. In addition, Knoch in the past two years through advertisements, posters across the country posters, sent a blessing text message to millions of members, etc. called for compatriots to love themselves, but also called on all sectors of society to understand and care for men. Innovation Marketing Breakthrough Low Season All along, the hot end of June to early August is the clothing industry sales off-season, coupled with this year's Chinese clothing consumer market downturn, serious inventory crisis in the apparel industry and other factors, many apparel companies are pinning hopes through the late summer clearance sale To achieve sales growth, reduce inventory pressure. But insiders believe that in July and August have gathered season, Tanabata and other festivals, discount efforts compared to other strong month. For men's brands like Nokia, their customers are different from women's brands, and words like "promotions" and "discounts" generally do not give them more money. So, who can attract consumers through innovative and powerful differentiated sales promotions, and can enhance the consumer experience, consumer sentiment resonate, it is possible to break through from the promotion of the army. "It is a good idea to understand the voices of consumers and drive off-season sales with special holidays as a turning point." Mentioning the activities of Knud's Men's Day campaign has praised many people in the industry. It is understood that just last year, Shanghai's first Yaohan department store's "Man's Day" marketing activities have achieved great success in the "summer light" season to achieve sales growth of nearly 40% of the gratifying record. As a "fast fashion" men's brand, after successfully marketed the concept of "Men's Day" to nearly a million member customers and the general public last year, this year, Nuoqi held a large-scale "Men's Day" online and offline, Theme series activities. Some media reports said that Nuoci made the slogan of "Caring for Men," and advocated "Men's Day", but also introduced special discount promotions, carefully prepared holiday-specific gifts, such a marketing approach not only to meet the price concessions customers , Also emotionally resonated with consumers. In promoting more substantial growth in sales at the same time, to meet the consumers a deeper level of consumer experience, but also effectively enhance the consumer's feeling of Nuoci brand. Sales and brand double harvest, the successful breakthrough in the ranks of clothing promotions, it is worth the majority of clothing brands, especially men's brand.
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