Sinaia's Spring/Summer 2013 New Product Launch Conference Completes Successfully, Business Travel Trends Become an Industry Trend

A few days ago, the Sinai menswear spring 2013 new product conference ended in Xiamen Xianglu International Hotel. At this press conference, distributors and agents from all over the country gathered to share the latest trends in fashion in the country. At the same time, the grand scene of the conference also attracted the attention of dozens of mainstream media such as Sina, Tencent, Fujian TV, and Strait Metropolis Daily.

A few days ago, the Sinai menswear spring 2013 new product conference ended in Xiamen Xianglu International Hotel. At this press conference, distributors and agents from all over the country gathered to share the latest trends in fashion in the country. At the same time, the grand scene of the conference also attracted the attention of dozens of mainstream media such as Sina, Tencent, Fujian TV, and Strait Metropolis Daily.

(Shynia 2013 New Product Launch)

The new product launch was held on the theme of “Beyond the Rise of Big Names”, and was launched from the strategic release of the brand, the signing ceremony of the target promotion, and the release of new products in the “Paradise in Paris”, demonstrating that the brand is poised for all the guests present. The rise of Wei Lian. Mr. Xu Qiming, President of Sinai, analyzed the development trend of the domestic men's wear market and drew from it the brand development strategy of “sinking down the channel and surpassing the curve”.



There is no doubt that the biggest highlight of this season's new product release is the Paris Fantasy fashion show. The high-end cool 3D holographic projection stage, gorgeous visual impact, brings three series of new products: the concept of Versailles, the Seine River Melody and the Fragrance Champs-Elysées. The guests are immersed in Paris. Romantically. Fashion and business travel, elegance and leisure, simplicity and dignity collide with each other, wiping out unlimited fashion sparks. The men's clothing of Shinyah conveyed the essence of business and tourism costume culture to the audience, enabling the on-site guests to fully experience the charm of fashion.

All the while, Hinia has clearly advocated the integration of men's business functions with leisure functions, and is committed to providing elites with more perfect clothing solutions. According to analysis by industry insiders, this style of business travel fashion, which has been advocated by the local government, will become the mainstream trend in the industry in the future.
It is not difficult to see from this new product release situation that while insisting on the fashion style of business travel, (the model interprets Xinia 2013 spring and summer new product series)
The men's clothing of the same Meniya focuses on the innovation and development of the product. This time, the three new product series have once again brought out a new interpretation of the popular culture of business travel in Greece, which will inevitably lead the new trend of business men's clothing and once again consolidate the position of the first brand of the men's clothing business of the Sinaia Business Hotel.

On the other hand, the development strategy of the “sinking channel and activating the second and third tier cities market” of the Men's Clothing in Hania is also in line with the development trend of the market. With the saturation of the market in the first-tier cities, the second- and third-tier cities will immediately become the “military land” for men’s wear brands. In addition to constantly improving its products to meet consumer needs, Hinia also readjusted and planned new channel strategies. The high-level leaders of Honiah stated that it is necessary to further broaden the channels through the thorough subdivision of the market. It is reported that in the three years it plans to use the brand as a “prefectural market leader” and realize a real “beyond the curve”.

Against the background of a relatively sluggish global economy, the men's wear of Hinia is based on the precise positioning of “Business Men” and “Development of Channels”, the unique insights on men's fashion apparel and the creation of the “First Brand of Business Men”. The company's corporate mission is bound to open up new trails in the menswear industry and take the lead in the industry as a business and fashion leader, setting off a frenzy of business and travel fashion and realizing the “surpassing of the curve and the rise of big names”.

Keywords: 希 尼亚; business travel fashion; 希 男 男

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