In today's severe excess production, there is a large number of discounts everywhere. How to quickly deal with clothing inventory is often the most headache for dealers. They are willing to discount prices, which will inevitably affect the brand's overall image and price system, and reduce customers' products. The loyalty, do not discount it, clothing products are too easy to fall behind, obsolete, placed in the warehouse will only devalue more and eventually become a pile of waste cloth. How quickly after the peak season, how to deal with clothing inventory, this matter regardless of manufacturers or dealers are troubled, especially seasonal products, in order to off-season is not easy to be simple!
We believe that the factors that caused off-season pressures are multi-faceted. In addition to the seasonal factors, the reasons for clothing inventory should also take into account the quality of the product itself, the price of the product, promotion strategies and consumer environment issues. In general, if the advertising is not in place, the promotion of the terminal will be insufficient. For example, consumption levels in the consumer environment are low, and product seasonality is relatively strong. Caused by the overstock of garment inventory manufacturers and distributors, there are certain problems that are summarized as follows:
1. Production enterprises lack overall planning and reasonable control of the market, and do not do a good job of market research. They do not know how the market's demand is in the end. They blindly produce, resulting in a large gap between market demand and the actual production volume of clothing. Serious product inventory.
2. What should I do if the off-season comes? It did not do a corresponding policy before the off-season. It's always good to plan ahead, and it's not feasible to cram at the moment. The so-called "unprepared" is the reason.
3, clothing dealers failed to effectively win the factory's promotional support and preferential policies. Dealers are used to looking for manufacturers to support, take the initiative to attack the poor awareness, and some of the immediate interests of coveted, off-season advent will be changed; some lack of rationality, blind pursuit of short-term interests in the pursuit of goods, the results are often far from the preconceptions.
So how to deal with clothing inventory quickly and efficiently? We believe that it is necessary to deal with stocks "quick, sturdy, and accurate." Although there are only a few short words, there are many mysteries. The current main methods for processing apparel inventory are:
First, in a large shopping mall set up special sales outlets or special sales stores selling venues for the Chinese people is still relatively popular, after all, we Chinese people's pockets are not that the drum, so at a time so that we feel that it is wise to make a little cheap Lift. Some consumers have already formed such consumption habits, especially for the brand, when they are not sold, they feel that they are not willing to spend money. When selling, it makes everyone feel that it is hard to think about whether or not to save money.
Second, the wave breaking on the fresh and constantly breaking off the goods is not a one-time all the goods out of a quarter, but according to the characteristics of the product in several stages on the goods, such as autumn can be divided into early autumn, mid-autumn and late autumn three times On the goods, because the customer's needs are different at each stage, it is like the ideal product in the customer's mind is A, and you will take all of ABC, so that although the customer's choice will be more, but more goods will be Disturbing the customer's sight and making the goods full once also makes the store's goods appear old and not fresh.
Third, exporting to underdeveloped countries Such companies often need greater sales of energy, have good export experience and ability. Or have a good relationship with foreign trade companies. Most garment companies do not have the ability to export. Therefore, this method can only be adopted by a few large enterprises.
Fourth, manufacturers can use inventory as promotional gifts to dealers. This not only digests clothing inventory, but also serves as a reward for channels. It not only increases the loyalty of dealers, but also prompts them to purchase more goods. However, we must know how to stop it. If there are too many things, it will cause flooding. On the one hand, it will make dealers feel worthless, on the other hand, it will also affect the brand's overall image.
Fifth, a large amount of style on the goods in advance like the fall and winter loading time, many stores will choose August 15th day, it is recommended to hang up the window 8-10 days in advance to give consumers a good impression in advance, but also Attract some fashionable consumers. However, all the money cannot be taken out at once, and only the largest ten or twenty models can be produced. According to market research conducted by Hezhong Marketing Plan, the largest amount of inventory is often the explosion that was originally considered to be best sold. Therefore, we must put these products in front of the consumer capital, and implement index data such as favorable rates, contact rates, asking rates, and try-through rates. If these four indicators are very high, we must check the order quantity is not enough, if these four indicators are relatively low, you must quickly do a promotion program.
Six, change the distribution channels, take the wholesale market to sell some brands on the one hand new and hot styles to go to Dazhong Mall and store sales channels, on the other hand for some old models are relatively difficult to sell the style at a relatively low price to go wholesale Market operation. This method is actually very contradictory, and it will have an impact on the image of the brand. However, many brands use this strategy. In order for companies to digest clothing inventory as quickly as possible, they may not consider so much.
VII. Do not purely promote sales in order to digest inventory. Put the psychological needs of consumers first. Increase sales by stimulating consumers' desire to purchase and expanding sales channels for products.
VIII. Strengthen the development of special channels such as group purchase. Clothing is a necessary product of life, there must be a group purchase market, and group purchases can produce bulk sales, help to digest the inventory.
Nine, subdivide the target consumer groups, and make corresponding measures for the advantages and disadvantages of themselves and their competitors. Through the impact of competing products to enhance the goods in the off-season sales.
X. Don't know when to start donating. Entrepreneurs invented such a method. They donate clothing inventory that they can't digest into the poor areas every year. This will not only solve the inventory, but also with the public service.
How to quickly deal with clothing inventory? To truly handle garment inventory quickly, everything from ordering to promotion must be careful. Only in front of others in every aspect, systematic thinking and processing can really put an end to clothing inventory.
We believe that the factors that caused off-season pressures are multi-faceted. In addition to the seasonal factors, the reasons for clothing inventory should also take into account the quality of the product itself, the price of the product, promotion strategies and consumer environment issues. In general, if the advertising is not in place, the promotion of the terminal will be insufficient. For example, consumption levels in the consumer environment are low, and product seasonality is relatively strong. Caused by the overstock of garment inventory manufacturers and distributors, there are certain problems that are summarized as follows:
1. Production enterprises lack overall planning and reasonable control of the market, and do not do a good job of market research. They do not know how the market's demand is in the end. They blindly produce, resulting in a large gap between market demand and the actual production volume of clothing. Serious product inventory.
2. What should I do if the off-season comes? It did not do a corresponding policy before the off-season. It's always good to plan ahead, and it's not feasible to cram at the moment. The so-called "unprepared" is the reason.
3, clothing dealers failed to effectively win the factory's promotional support and preferential policies. Dealers are used to looking for manufacturers to support, take the initiative to attack the poor awareness, and some of the immediate interests of coveted, off-season advent will be changed; some lack of rationality, blind pursuit of short-term interests in the pursuit of goods, the results are often far from the preconceptions.
So how to deal with clothing inventory quickly and efficiently? We believe that it is necessary to deal with stocks "quick, sturdy, and accurate." Although there are only a few short words, there are many mysteries. The current main methods for processing apparel inventory are:
First, in a large shopping mall set up special sales outlets or special sales stores selling venues for the Chinese people is still relatively popular, after all, we Chinese people's pockets are not that the drum, so at a time so that we feel that it is wise to make a little cheap Lift. Some consumers have already formed such consumption habits, especially for the brand, when they are not sold, they feel that they are not willing to spend money. When selling, it makes everyone feel that it is hard to think about whether or not to save money.
Second, the wave breaking on the fresh and constantly breaking off the goods is not a one-time all the goods out of a quarter, but according to the characteristics of the product in several stages on the goods, such as autumn can be divided into early autumn, mid-autumn and late autumn three times On the goods, because the customer's needs are different at each stage, it is like the ideal product in the customer's mind is A, and you will take all of ABC, so that although the customer's choice will be more, but more goods will be Disturbing the customer's sight and making the goods full once also makes the store's goods appear old and not fresh.
Third, exporting to underdeveloped countries Such companies often need greater sales of energy, have good export experience and ability. Or have a good relationship with foreign trade companies. Most garment companies do not have the ability to export. Therefore, this method can only be adopted by a few large enterprises.
Fourth, manufacturers can use inventory as promotional gifts to dealers. This not only digests clothing inventory, but also serves as a reward for channels. It not only increases the loyalty of dealers, but also prompts them to purchase more goods. However, we must know how to stop it. If there are too many things, it will cause flooding. On the one hand, it will make dealers feel worthless, on the other hand, it will also affect the brand's overall image.
Fifth, a large amount of style on the goods in advance like the fall and winter loading time, many stores will choose August 15th day, it is recommended to hang up the window 8-10 days in advance to give consumers a good impression in advance, but also Attract some fashionable consumers. However, all the money cannot be taken out at once, and only the largest ten or twenty models can be produced. According to market research conducted by Hezhong Marketing Plan, the largest amount of inventory is often the explosion that was originally considered to be best sold. Therefore, we must put these products in front of the consumer capital, and implement index data such as favorable rates, contact rates, asking rates, and try-through rates. If these four indicators are very high, we must check the order quantity is not enough, if these four indicators are relatively low, you must quickly do a promotion program.
Six, change the distribution channels, take the wholesale market to sell some brands on the one hand new and hot styles to go to Dazhong Mall and store sales channels, on the other hand for some old models are relatively difficult to sell the style at a relatively low price to go wholesale Market operation. This method is actually very contradictory, and it will have an impact on the image of the brand. However, many brands use this strategy. In order for companies to digest clothing inventory as quickly as possible, they may not consider so much.
VII. Do not purely promote sales in order to digest inventory. Put the psychological needs of consumers first. Increase sales by stimulating consumers' desire to purchase and expanding sales channels for products.
VIII. Strengthen the development of special channels such as group purchase. Clothing is a necessary product of life, there must be a group purchase market, and group purchases can produce bulk sales, help to digest the inventory.
Nine, subdivide the target consumer groups, and make corresponding measures for the advantages and disadvantages of themselves and their competitors. Through the impact of competing products to enhance the goods in the off-season sales.
X. Don't know when to start donating. Entrepreneurs invented such a method. They donate clothing inventory that they can't digest into the poor areas every year. This will not only solve the inventory, but also with the public service.
How to quickly deal with clothing inventory? To truly handle garment inventory quickly, everything from ordering to promotion must be careful. Only in front of others in every aspect, systematic thinking and processing can really put an end to clothing inventory.
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