Chen Guoqiang, executive deputy director of the Institute of Industrial Economics of the China Garment Association, can see from the China Business Climate Index that under the influence of multiple factors such as rising prices and weakened domestic and foreign demand, sales revenue, total profit, and total tax revenue of the apparel manufacturing industry in the fourth quarter of 2011 The other indicators of efficiency have been growing at a relatively fast pace, and profitability has increased. Total investment in fixed assets has maintained rapid growth. Investment confidence of enterprises has not declined and overall performance has been better than expected. However, the garment manufacturing industry still faces issues of concern such as the continued cooling of production, sluggish export growth, continued inventories of stocks, and the increase in losses of loss-making enterprises.
Given the lack of overall domestic and international demand, shrinking orders, and lack of growth momentum, it is expected that the apparel economy in the first quarter of 2012 may experience downward pressure.
Although there is a downside expectation in the industry climate, it must be recognized that after more than 30 years of development, the overall strength of China's garment industry has been greatly improved, forming a multi-level product structure, two internal and external market structures and a relatively complete industrial chain. This is the basis for our analysis of the development of the garment industry. In other words, due to the actual ability of the industry, it is determined that the clothing industry in 2012 cannot be ups and downs.
"Requirements" and "production" are two fundamental aspects of industrial stability. Analyze from these two aspects:
China's garment industry is facing two markets, both international and domestic. Although there are few internationally recognized “luxury goods†in our own brands, we already have the ability to be a “luxury†OEM and ODM for the world's brands. A considerable number of "luxury goods" of world brands are made in China, not to mention "cheap" middle and low-end products. China's garment industry has formed a product structure with high, medium and low adaptability and wide adaptability, which determines the overall demand of the “world market†for our products.
At the same time, China itself is a huge market that attracts worldwide attention. At the end of 2011, the Central Economic Work Conference put more emphasis on domestic demand that focused on expanding final consumption. Residents' consumption shows a clear upward trend, with three manifestations: First, the rise of consumer markets in the second and third tier cities; Second, the outbreak of high-end consumer markets; Third, the emergence of new industries is expected to further stimulate consumption.
It can be said that basically stable external demand and expanding domestic demand have determined the basic stable trend of China's garment industry in 2012. Of course, fluctuations in the market are not ruled out, especially in the clothing market where the season is particularly strong.
Satisfying the market "needs" requires the support of "production." After the 2008 international financial crisis, especially the sovereign debt crisis in the United States and Europe in the past two years, our government and enterprises have recognized the importance of developing the real economy. The “return to manufacturing†and “reindustrialization†of developed countries and the acceptance and promotion of industries in emerging countries all give us a reminder. From the second half of last year and the fourth quarter of last year, the Chinese government emphasized the development of the real economy and created a good environment for the development of the real economy (including services for small, medium, and micro enterprises), while there was a trend of “returning to the main business†in the industry. This brought about the monitoring results of the "China's economic indicators on the fixed assets have maintained rapid growth and the confidence of enterprises' investment has not dropped" shown in the economic indicators of the garment industry in the fourth quarter of 2011. It can also be judged that in 2012, investment in fixed assets investment and technological transformation in the apparel industry will increase by a certain margin compared with the previous year.
What needs to be pointed out is that the key to confidence in the market and production is the industry's persistence and acceleration of innovation-driven, transformational and upgrading strategies. Our "return to industry" is not just the technological innovation of the garment industry, but also the new clusters of the apparel industry in the form of supply chains, the innovation of the new mode of "services" in the garment industry, and the independent brand of the apparel industry in a global environment. The establishment.
Given the lack of overall domestic and international demand, shrinking orders, and lack of growth momentum, it is expected that the apparel economy in the first quarter of 2012 may experience downward pressure.
Although there is a downside expectation in the industry climate, it must be recognized that after more than 30 years of development, the overall strength of China's garment industry has been greatly improved, forming a multi-level product structure, two internal and external market structures and a relatively complete industrial chain. This is the basis for our analysis of the development of the garment industry. In other words, due to the actual ability of the industry, it is determined that the clothing industry in 2012 cannot be ups and downs.
"Requirements" and "production" are two fundamental aspects of industrial stability. Analyze from these two aspects:
China's garment industry is facing two markets, both international and domestic. Although there are few internationally recognized “luxury goods†in our own brands, we already have the ability to be a “luxury†OEM and ODM for the world's brands. A considerable number of "luxury goods" of world brands are made in China, not to mention "cheap" middle and low-end products. China's garment industry has formed a product structure with high, medium and low adaptability and wide adaptability, which determines the overall demand of the “world market†for our products.
At the same time, China itself is a huge market that attracts worldwide attention. At the end of 2011, the Central Economic Work Conference put more emphasis on domestic demand that focused on expanding final consumption. Residents' consumption shows a clear upward trend, with three manifestations: First, the rise of consumer markets in the second and third tier cities; Second, the outbreak of high-end consumer markets; Third, the emergence of new industries is expected to further stimulate consumption.
It can be said that basically stable external demand and expanding domestic demand have determined the basic stable trend of China's garment industry in 2012. Of course, fluctuations in the market are not ruled out, especially in the clothing market where the season is particularly strong.
Satisfying the market "needs" requires the support of "production." After the 2008 international financial crisis, especially the sovereign debt crisis in the United States and Europe in the past two years, our government and enterprises have recognized the importance of developing the real economy. The “return to manufacturing†and “reindustrialization†of developed countries and the acceptance and promotion of industries in emerging countries all give us a reminder. From the second half of last year and the fourth quarter of last year, the Chinese government emphasized the development of the real economy and created a good environment for the development of the real economy (including services for small, medium, and micro enterprises), while there was a trend of “returning to the main business†in the industry. This brought about the monitoring results of the "China's economic indicators on the fixed assets have maintained rapid growth and the confidence of enterprises' investment has not dropped" shown in the economic indicators of the garment industry in the fourth quarter of 2011. It can also be judged that in 2012, investment in fixed assets investment and technological transformation in the apparel industry will increase by a certain margin compared with the previous year.
What needs to be pointed out is that the key to confidence in the market and production is the industry's persistence and acceleration of innovation-driven, transformational and upgrading strategies. Our "return to industry" is not just the technological innovation of the garment industry, but also the new clusters of the apparel industry in the form of supply chains, the innovation of the new mode of "services" in the garment industry, and the independent brand of the apparel industry in a global environment. The establishment.
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